Farmers' Market Kick-Off


Our humble little table.

We couldn't have asked for a more memorable first farmers' market. It was the first Great Falls Farmers' Market of the season and Prairie Heritage Farm's first farmers' market ever. That alone would be enough for the memory banks, but what made this one so special was the temperature in the mid-30s and snow blowing in from the north. I think it's safe to say it can only get better from here. Surprisingly, a few intrepid souls - no doubt itching for fresh produce - ventured into the nasty weather to see what was available. While we didn't have a whole lot, we did sell out of the spinach, sold 22 heads of lettuce, and a handful of tomato, cucumber, and cabbage starts.

Thankfully we had a tarp, but a couple of our neighbors did not. We sheltered Sarah a jewelry-maker (who left partway through), and Abby who sold baked sweet breads like lemon-poppyseed and banana chocolate chip. We bought a loaf of rhubarb bread for breakfast from her.

As people walked by, Courtney and I tried to guess if they would stop and buy our organic produce. Some walked by and tried to avoid eye contact, others walked right up and were pretty excited. One lady passed our table a few yards away and mumbled, "$3 for a head of lettuce? Wow!" She walked right past us to the Porkies on a Stick booth where she spent her hard-earned $3 on chunks of pig on a wooden skewer. I guess she was after protein.


Courtney, Abby, and Porkies on a Stick.

Even though we have no experience with which to compare our first market, it felt like a monumental success. We were able to successfully grow lettuce and spinach from seeds, take care of them in the field, and harvest and sell them to thankful customers (including both of our parents!). Many of the people who stopped at our booth were very excited to see organic local growers (as opposed to the ubiquitous Hutterites), and vowed to be back every week. Nothing made me happier than to see those people truly excited about our work. Prairie Heritage Farm's motto (and tagline) is "Loyal to Local". To us it means the farm being loyal to the community and its businesses as much as possible, but it also means customers being loyal to us by supporting the local farm. I felt the beginnings of that on Saturday.

3 comments:

  1. Warmest congratulations! I'm certain your booth will be a smashing success...

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  2. I thought about you guys when I heard it was snowing the Great Falls. Like you said, it can only get better!

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  3. We've been students of the most successful organic produce sellers at our local farmer's market. It's all about the lettuce mixes. Adopts the technique of the packaged salad mixes in the supermarket but it's your great organic output. Once you have a selection consider not just heads but a pile of mix that the purchasers can dip into and you sell by the pound. Just a suggestion.

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